As younger consumers thirst for spicier condiments, and with traditional ketchup sales stagnant, Heinz is betting big on its new line of spicy ketchups launching this week.
Three new ketchup flavors at three different spice levels will be available: chipotle (with medium heat), jalapeño (hot), and habanero (hottest). The company is also launching its very first hot sauce, the Hot Heinz 57 Sauce. This follows Heinz’s earlier foray into spicy condiments a few years ago with its Mayoracha and Honeyracha sauces.
“We know consumers are hungry for a wider variety of spicy sauces and flavors, and as a consumer-obsessed brand at the forefront of food culture, we saw an exciting opportunity to innovate around our fans’ evolving preferences,” said Lindsay Davis, Brand Manager, Heinz Innovation at the Kraft Heinz Company.
What Inspired Heinz’s Spicy Ketchups?
Nearly half of all U.S. Millennial and Gen Z condiment buyers regularly use spicy sauces, and also actively seek a greater variety of spicy flavor options. With topics like #spicy and #hotsauce generating billions of views on TikTok, it’s clear that people can’t get enough of hot and spicy sauces.
Those trends served as the key drivers behind the Heinz Hot Varieties innovation strategy. “Listening to insights gleaned from our audience showed us that a sauce’s heat source really matters to them, which served as a north star in creating new products with curated and flavorful, pepper-specific bases,” Davis said.
I Tried Them—Here’s What I Thought
I tested all three spicy ketchup flavors on a batch of oven-fried potatoes. I preferred the hottest of the three, habanero flavored, as would most people who really seek out spicier hot sauces. But all were very good, with a good balance of tangy, sweet tomato and heat from the pepper. If you like a little bit of heat, I would recommend adding one of the Heinz spicy ketchups to your condiment rotation.
Where Can I Get Them?
These spicy ketchups and the hot sauce are available at nationwide retailers beginning April 4. You can snag the ketchups in 14-ounce bottles, retailing for about $3.99. The Hot Heinz 57 Sauce can be found in 10-ounce bottles for about $5.59 a bottle.
Recipes to Make with Ketchup
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Bacon Cheeseburger Sloppy Joes
Turkey and bacon give the classic sloppy joe a frightfully tasty new spin. Freddy Krueger may invite himself to dinner! —Janine Smith, Columbia, South Carolina
Sweet ‘n’ Spicy Meatballs
You'll usually find a batch of these meatballs in my freezer. The slightly sweet sauce nicely complements the spicy pork sausage. —Genie Brown, Roanoke, Virginia
Mini Meat Loaf Sheet-Pan Meal
I grew up with this meat loaf recipe, but I adapted it to mini meatloaves so that it would bake more quickly. The sauce topping is always a hit. I added the potatoes and asparagus to make the meal easier. —Deanne Johnson, Reading, Pennsylvania
Easy Baked Beans
My family enjoys this easy baked beans recipe with cornbread, but it also rounds out any cookout. Canned pork and beans make meal prep quick. —Phyllis Schmalz, Kansas City, Kansas
Cheeseburger Pepper Cups
I like to serve my grandkids something special, and this is one of their favorites. They like red or yellow peppers because they're sweeter and look more appetizing. —Betty Winscher, Royalton, Minnesota
Sweet and Savory Brisket
I like this recipe not only because it makes such tender and flavorful beef, but because it takes advantage of a slow cooker. It's wonderful to come home from work and have this mouthwatering dish waiting for you. The beef doubles as a warm sandwich filling, too.—Chris Snyder, Boulder, Colorado
Simmered Smoked Links
A tasty sweet-sour sauce glazes bite-size sausages in this recipe shared by Maxine Cenker of Weirton, West Virginia. "Serve these effortless appetizers with toothpicks at parties or holiday get-togethers," she suggests.
Weeknight Goulash
With this recipe, you can put in a full day’s work, run some errands and still get dinner on the table in hardly any time. Make it extra-special by serving the meat sauce over spaetzle. —Cyndy Gerken, Naples, Florida
Cheeseburger Crescent Ring
This is an easy entree that can be put together quickly after a long day at work. I guarantee that adults will enjoy it as much as kids do. —Stephanie Hurd, Oxford, Alabama
Currywurst
When I used to I lived in Berlin, Germany, one of my favorite things to eat was currywurst and pomme frites. After I came back to the states, I created my own version, which is a pretty close second.—Julie Merriman, Seattle, Washington
Homemade Sloppy Joes
I simmer a big batch of this hot and tangy sandwich filling, then freeze the extras. Just thaw and reheat it for a quick dinner. —Sandra Castillo, Janesville, Wisconsin
Cheeseburger Stuffed Pasta Shells
You could call this a comfort food mashup made in heaven. Jumbo stuffed pasta shells are loaded up with cheeseburger goodness in a dish that will soon become a family favorite. —Taste of Home Test Kitchen, Milwaukee, Wisconsin
Toasted Reubens
New Yorkers say my Reubens taste like those served in the famous delis there. For a little less kick, you can leave out the horseradish. —Patricia Kile, Elizabethtown, Pennsylvania
Party Meatballs
These meatballs in a sweet, tangy sauce can be made a day in advance and reheated. We usually serve them at birthday parties. - Irma Schnuelle, Manitowoc, Wisconsin.
Meat Loaf Muffins
Serve these tangy meat loaf muffins for dinner or slice them up for a take-along sandwich lunch. They're just as flavorful after freezing. —Cheryl Norwood, Canton, Georgia
Savory Beer Pork Chops
These tender chops cooked in a savory sauce are perfect for a hectic weeknight because they're so easy to prep. Try them with hot buttery noodles. —Jana Christian, Farson, Wyoming
Cowboy Calico Beans
This is a tradition at the table when my girlfriends and I go up north for a girls' weekend. The husbands and kids are left at home, but the slow cooker comes with us! —Julie Butsch, Hartland, Wisconsin
Beefy Chili Dogs
For years, people have told me I make the best hot dog chili out there. It’s timeless, it’s family-friendly, and I carry the recipe with me because people ask for it. —Vicki Boyd, Mechanicsville, Virginia
So-Easy Sloppy Joes
Everybody in the family will love the zesty, fun flavor of this simple staple. Try it spooned over warmed cornbread if you don’t have buns. —Karen Anderson, Cuyahoga Falls, Ohio
Cheeseburger Soup
A local restaurant serves a similar cheeseburger soup but wouldn't share its recipe with me. I developed my own, modifying a recipe I already had for potato soup. I was really pleased with the way this all-American dish turned out. —Joanie Shawhan, Madison, Wisconsin
Delicious Oven Barbecued Chicken
A friend made this saucy chicken for us when we had our first child. I pared down the recipe to make it lower in fat and calories. Now it's a family favorite, and even the kids ask for this baked bbq chicken breast. —Marge Wagner, Roselle, Illinois
Three-Bean Baked Beans
I got this recipe from my aunt and made a couple of changes to suit our tastes. With ground beef and bacon mixed in, these satisfying beans are a big hit at backyard barbecues and church picnics. I'm always asked to bring my special beans. —Julie Currington, Gahanna, Ohio
Family-Favorite Cheeseburger Pasta
I created this cheeseburger pasta recipe to satisfy a craving. What a delicious, healthy classic! —Raquel Haggard, Edmond, Oklahoma
Spicy Butterscotch Wings
We love big-time-spicy chicken wings. I do a caramel sauce to balance the heat, but you could also glaze the wings with melted brown sugar. —Aaron Salazar, Westminster, Colorado
Blackberry Sriracha Chicken Sliders
Dump everything in a slow cooker and then watch these spicy-sweet sliders become an instant party-time classic. —Julie Peterson, Crofton, Maryland
Buffet Meatballs
I need only five ingredients to fix these easy appetizers. My grape jelly and ketchup meatballs make an appearance at almost every potluck and party. —Janet Anderson, Carson City, Nevada
Cheeseburger Quesadillas
I created these fun cheeseburger quesadilla mashups in honor of my family's two favorite foods. They are so yummy and easy to make! —Jennifer Stowell, Deep River, Iowa
Skillet Shepherd's Pie
This is the best shepherd's pie recipe I've ever tasted. It's very quick to make, and I usually have most—if not all—of the ingredients already on hand. —Tirzah Sandt, San Diego, California
Cornflake-Coated Crispy Bacon
I've loved my aunt's crispy-coated bacon ever since I was a child. Now I've shared the super simple recipe with my own children. We still enjoy a big panful every Christmas morning—and on many other days throughout the year! —Brenda Severson, Norman, Oklahoma
Li'l Cheddar Meat Loaves
I got this recipe from my aunt when I was a teen and have made these miniature loaves many times since. My husband and three children count this main dish among their favorites. —Kathy Bowron, Cocolalla, Idaho
Dill Pickle Hamburger Pizza
My husband's favorite foods are pizza and cheeseburgers, so I combined the two in a pizza with mayo and dill pickle juice topping. People who try it start laughing because it's so good. —Angie Zimmerman, Eureka, Illinois
Cranberry Turkey Sloppy Joes
Want a holiday spin on sloppy joes? This combination of turkey and cranberries is a big hit with everyone who tastes it! The flavor has a touch of sweetness, a touch of salt—just right for a holiday get-together. The slow cooker makes it easy to keep warm on a buffet. —Christine Grimm, Mount Wolf, Pennsylvania
Tempura Chicken Wings
When I moved to Kansas City from Texas, I brought many of my mom's best-loved recipes with me, including these saucy sweet-and-sour wings. The recipe is so good it turned a friend who's not a fan of chicken into a real wing lover. —Susan Wuckowitsch, Lenexa, Kansas
Beef & Bacon Gnocchi Skillet
This gnocchi dish tastes like a bacon cheeseburger. Go ahead and top it as you would a burger—with ketchup, mustard and pickles. —Ashley Lecker, Green Bay, Wisconsin
BBQ Chicken Sandwiches
With four small children at home, I need quick yet filling meals. This family-favorite BBQ chicken sandwich filling is a cinch to make. For a spicier taste, eliminate the ketchup and increase the amount of salsa to 1 cup. —Leticia Lewis, Kennewick, Washington
Cranberry Meatballs
Lots of people have asked me for this recipe, but I knew I had a real winner when my grandmother asked me for it! —Tammy Neubauer, Ida Grove, Iowa
Slow-Cooked Reuben Brats
Sauerkraut gives these beer-simmered brats a big flavor boost, but it’s the special chili sauce and melted cheese that put them over the top. Top your favorite burger with some of the chili sauce; you won't be sorry. —Alana Simmons, Johnstown, Pennsylvania
Savory Beef & Cabbage Supper
My beef and cabbage supper began as an idea for a gluten-free Reuben sandwich. We also make this dish with smoked sausage. It’s comforting on cooler days. —Courtney Stultz, Weir, Kansas
Ranchero Supper
This hearty dish is fast and easy to fix after a busy workday. We like to use hickory and bacon baked beans and serve it with fruit or a green salad for a complete meal. —Karen Roberts, Lawrence, Kansas
Jerk-Seasoned Meat Loaves
I wanted meat loaf, but also something unique, so I decided to spice it up using Jamaican jerk seasoning. My family loved it! I complete the meal by serving it with string beans and yams. —Iris Cook, Batavia, IllinoisThe post We Tried Heinz’s New Spicy Ketchups and They Really Turn Up the Heat appeared first on Taste of Home.
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